Catherine Dionne

Background

About Catherine Dionne

Strategic operator. Brand builder. Growth architect. As a senior leader in marketing and creative strategy, I thrive at the intersection of brand and performance. Currently serving as Strategy Director at Goodboy Agency, I lead growth across multiple verticals — telecom, e-commerce, SaaS, wellness, hospitality — blending data-driven performance with emotionally resonant storytelling. From launching full-funnel campaigns and auditing paid media channels to architecting packaging that lands in Costco aisles, I partner closely with founders, C-level execs, and fractional CMOs to turn business problems into brand momentum. My toolkit spans creative direction, paid media strategy (Meta, Google, Pinterest, etc.), performance audits, funnel design, SEO, email strategy, and messaging frameworks. I also build and deploy internal AI tools to scale content operations and decision-making. Internally, I’ve defined processes, integrated Asana for resourcing and capacity planning, and developed positioning frameworks that differentiate brands in saturated markets. Beyond the work, I believe leadership is about clarity and trust. I’m driven by a deep commitment to integrity, curiosity, and the idea that we rise by lifting others. Open to: Fractional or advisory positions Board-level brand & growth consulting