Catherine Gallagher

Background

About Catherine Gallagher

An experienced commercial strategist driven to see businesses succeed in achieving their growth and customer experience ambitions. Skilled in building and optimising revenue driving strategies within start-ups, scale-ups and established publicly listed providers within the finance and technology verticals from the UK to Asia Pacific and Canada. A marketer by trade, I have built up extensive knowledge in managing the broader service, sales, and product functions to deliver fully integrated customer experiences in highly regulated environments. This includes- defining target audience, brand and product propositions - building and mentoring leaders and teams in complex international environments - forecasting, designing OKRs / KPIs and establishing go-to-market strategies for growth - delivering multi-channel acquisition and activation programs with a range of budgets (start-up to 9 figures+)- establishing and re-engineering successful agency partnerships and implementing marketing and CX technology solutions - leading front end design and customer experience projects to deliver innovation for customers Outside the day job, collaborates with multiple tech start-ups as an advisor and investor, supporting the founders to implement best practice growth techniques, critically evaluate MVPs and guiding the build of governance structures. Also acts as a non-executive director for Australia's first digital bank providing customer expertise, strategic challenge and support. CMO | CCO | Head of Growth | Non-Executive Director | NED | Board Adviser | Digital Transformation | Strategy | Fintech | Blockchain | Global Financial Services | International Tech | Digital Banking | web 3.0