Catherine McMaster

Background

About Catherine McMaster

A motivated and determined Content and Creative Director for luxury brands, specifically in the areas of travel, food, design, and style. Precise and meticulous, possesses the ability to manage a large team of journalists, photographers, videographers, and creatives and create exciting print, video, and online content which appeals to the luxury publishing market. Currently overall Editor of Sunseeker Magazine, and Content and Creative Director on all Gaggenau editorial stories, including their recent collaboration with Michelin, North America. Lead all internal creative and editorial meetings for Sunseeker and Gaggenau, develop production timelines, commission journalists and direct photo and video shoots. My role includes storytelling direction, road mapping the creative aesthetic for print, video and digital, commission talent, scout locations and look after the budgets.