Catherine Pearson

Background

About Catherine Pearson

Catherine is a senior executive and entrepreneur with over 30 years of experience in strategic marketing, data analytics, client management, and operations. She is the owner and CEO of Quayle's Brewery, a premier craft brewery and destination that launched in 2020 in Oro-Medonte. Previously, she was a founding member and Senior Vice President at Environics Analytics, Canada's leading provider of marketing services focused on data and analytics. In this role, she provided strategic consultation with proven results to top firms in the finance, telecommunications, investment, and tourism sectors. In she also helped start wheresFrankie.com, a pioneering social media company that built online communities for university and college alumni associations throughout North America, focusing on cultivating alumni relationships through data-driven applications for recruitment. Catherine is passionate about brand building and corporate strategy. She has helped organizations achieve better financial results by leveraging data analytics to improve customer experiences, grow market share, and deepen customer relationships. Her expertise lies in transforming organizations to become more customer-centric by translating business challenges into actionable and measurable results. Her core skills include leadership, management, strategic planning, and adaptability. Catherine has worked in various professional environments, from Fortune 500 companies to start-up ventures, in both traditional and digital settings. Her experience spans both the client and service sides of business in B2B and B2C industries across Canada, the United States, and Europe. She is committed to the highest levels of integrity, accountability, self-initiative, and passion. Catherine holds degrees in Business and Sociology from the University of Windsor and the University of Western Ontario. She is a member of the Oro-Medonte Economic Development Committee and the Orillia & Lake Country Tourism Board, where she actively supports partnerships and local businesses. She has a strong passion for travel and craft beer, enjoys spending time with her three teenagers and Labrador retrievers, and is actively involved in her community. Specialties- corporate management - strategic planning - change management - operational management - customer experience strategy & management - data analytics - segmentation - professional development - communication planning & development - leadership - entrepreneurial - relationship marketing - network optimization