Catherine Salgado

Background

About Catherine Salgado

I help founders in health, wellness, and sustainability scale beyond products — into brands that people trust, return to, and advocate for. I also bring over a decade of experience leading large-scale sustainability, community engagement, and communications strategies — from the United Nations and the White House to multi-million-dollar infrastructure projects across Southern California. What I’ve seen over and over again: ads get expensive, engagement falls flat, and growth stalls when there’s no real community behind the brand. That’s why at Impact Alliances Group, I focus on building community-first strategies that: 1) Turn one-time buyers into long-term regulars 2) Position you as the go-to in your space, not “just another option” 3) Drive growth that’s sustainable, not dependent on chasing clicks or trends My background isn’t in traditional marketing — it’s in building partnerships, analyzing environmental policy, and translating complex sustainability goals into clear communications that drive action. I’ve also shared these perspectives on the TEDx stage in The Power of Norm Breaking. Across every project and stage, one truth has stayed the same: growth that lasts is always built on people. This work is personal too. After facing burnout and living with IBD/IBS, I know firsthand the cost of building without balance, connection, or well-being. That’s why I choose to partner with founders who care about creating more than revenue — founders building brands that actually change lives. If scaling with community is a priority for your brand, let’s connect.