Catherine Sidey

Background

About Catherine Sidey

Leading with over five years of expertise in pharmaceutical marketing, my role at Viatris encompasses strategic oversight of Rx brands across multiple therapy areas, including Thrombosis/Haematology, Gastro/Pain, and Women's Health. Our team's commitment to innovation and patient care is demonstrated through the effective management of project lifecycles, budgets, and financial forecasts, ensuring our brands meet the dynamic needs of healthcare providers and patients alike. During my secondment as a Business Manager, I collaborated and worked within the sales team to enhance the market presence of allergy and women’s health Rx brands in the Kent area. This experience honed my leadership in driving business development and executing strategic marketing campaigns that resonate with our target audiences. My professional journey reflects a significant understanding of the sales team roles and connecting with healthcare professionals.