Catherine Thomas

Background

About Catherine Thomas

Over the last 20 years, I’ve built my career on one pretty simple belief: Creative done well compels people to buy. And to do it well, you have to do it cohesively, across multiple channels. I've spent much of my career setting aside overstuffed creative briefs and informational decks in favor of sitting down with clients to talk and guide them toward a singular, focused thought: the articulation of the business problem that they need solved. And I've answered the call with creative, thoughtful and optimized content in a multitude of formats. I work to understand my audiences and the segments within them. I create content that’s scalable and reusable—I know how to take small nuggets of something interesting and turn them into re-usable chunks of content that people will react to, creating a loop that feeds new nuggets of interesting information. That’s my passion. And what does that mean for you? It means I can uncover your story or your client's story and tell it in the voice and tone that matches your brand. And I can put it out there in a way that people can find it. And react to it. And start a conversation about it. Because that, indeed, is when the magic happens.