Catherine Whyte

Background

About Catherine Whyte

Campaign management, thought leadership, content strategy, campaign messaging, content planning, SEO optimisation, creative copywriting, and editing. Yes, it's a list. A list of all the things I get involved in here at AECOM, where I lead thought leadership and content for Europe and India. AECOM is a huge global infrastructure consultancy firm. Our subject matter experts are passionate people who want to make a positive difference. It's my job to help them tell the stories that influence change. This is my fourth decade in the writing business. In that time, I've been a managing editor, food columnist (loved that), feature writer, PR account manager (hated that), production editor, and a contributor to the Rough Guide to Japan. This year, I was the lead judge in the leadership category of the 2023 Business Book Awards.