Catherine Zipf

Background

About Catherine Zipf

Innovative subject matter expert in technologies and project management for interactive marketing. Adept and creative collaborator and team leader skilled in rapidly and seamlessly guiding vendors, teams, and production staff to implement marketing technology systems, create processes, and develop new functionality for B2B and B2C marketing efforts. Launch programs and oversee target audience distribution strategies, performance testing, and implementation of best practices for web and email-based campaigns. Solid experience with leading user-experience-focused web design projects and managing interactive marketing technologies. Expert, bottom-line focused, detail-oriented, and deadline-attentive project manager delivering results with email marketing, web content management, and CRM systems. Specialties: Digital Project Management; Translating IT-speak to Creative Team and Business Stakeholders and visa versa; Interactive Communications and Marketing; Vendor and Contractor Relations; Cross-functional Team Leadership; Process Redesign and Change Management; Budget Administration; Marketing Technology Management; Email Marketing, Campaign Testing and Reporting; Online Content Development; Content Management System Selection, Development and Management; CRM Integration, Business Rules and Processes; Organic Search Engine Optimization and Web Analytics; Website Design and Management.