Cathy Edwards

Background

About Cathy Edwards

MY PASSION AND EXPERTISE: Empowering organizations to build their business through clear product positioning, creative strategies, and a client-focused or consultative selling approach. STRENGTHS- Expert in a driving B2B sales with a consultative, client-focused selling approach- Focused on identifying sales opportunities within new and current client organizations- Quick to understand product benefits, market trends, buyer preferences, competitive strengths and weaknesses, and other factors critical to successfully positioning and selling products and services- Adept at understanding and explaining technical features, benefits, and processes in layman's terms- Creative in developing sales strategies and customized recommendations to support client goals- Comfortable building relationships and collaborating with clients and co-workers at all levels, and facilitating strategy sessions with key stake-holders- Experienced in developing and delivering interactive, customized training courses in sales and customer service- Strong communication skills (written and verbal). Strong presentation skills. INDUSTRY EXPERIENCE includes B2B clients who specialize in: technology, logistics, media, events, consulting services, engineering, advanced manufacturing, finance and banking, medical services / technology, educational services, recruitment and workforce development, and non-profit. Companies / Clients include: CMP, Disney (Family PC), IAEM (Int'l Assoc for Exhibition Mgmt), IDG, Journal of Commerce, Miller-Freeman, PC Magazine and PC Direct (US, UK, France, Germany), Scholastic Custom Publishing, School-Wise Press, Sears, Stanford U: Stanford Social Innovation Review, Think Services / HDI (Help Desk, IT Services and Support), UBM, UBM Cannon, US West, Ziff-Davis Publishing Co.