Cathy M.

Background

About Cathy M.

Creative and customer focussed marketing manager with 15 years’ experience delivering strategic marketing programs and initiatives that successfully build brand awareness, customer loyalty and drive growth opportunities. Key areas of Expertise- Strategic Marketing - Digital Marketing Strategy - Brand Management - Go To Marketing Strategy and Execution - Communication Strategy - Content Management - Program Management - Email Marketing - Team Leadership - Budget Management My experience working for a small business has been very rewarding. I understood my role to be pivotal and the need to be flexible in wearing many hats within the company. I challenged outdated processes to implement cost effective and time saving ones. I investigated and negotiated better business partner opportunities to facilitate additional cost savings for the business and reviewed financial data to set and exceed growth targets for the overall business. As Marketing Manager, I successfully:*Developed and implemented the Brand and Digital Marketing Strategy including website launch, logo redesign, and managing all social accounts *Developed and Implemented a CRM strategy resulting in 20% increase in consumer brand loyalty *Launched and manage the company's E-Commerce shop resulting in 100% increase in yearly online sales to date.*Developed and launched a new floral subscription program that generates incremental monthly sales revenue and a 40% renewal rate. I am Fluent in English with intermediate level of verbal and written communication in both French and Italian. I also have proficient knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).