Cathy Rosander

Background

About Cathy Rosander

DIGITAL MARKETING | ECOMMERCE | FIELD SYSTEMS Cathy is a resourceful professional with ten years of digital marketing experience, and has managed CMS and fundraising software implementations and adoption of digital fundraising, e-commerce, and email marketing systems. Specialties: management of P2P website redesigns and software implementations; collaborating with software product managers and engineers on priorities for new features for road maps; vendor management (software, agency and SEO vendors); optimization of product page content, shopping cart or donations, and website search results. Cathy is adept at learning new technologies and has a passion for helping others in field offices. NON-PROFIT Six years of brainstorming with corporate or marketing partners on fundraising opportunities such as E-Bay for Charity, Amazon and Salem Communications Six years of fundraising and email software system administration and management of SaaS fundraising software migrations (The Salvation Army NHQ). Four years of association management, creative development, and copy writing (at various associations) MARKETING STRATEGY * Ten years of experience developing marketing strategy and cross-channel marketing plans WEBSITE CONTENT AND E-COMMERCE OPTIMIZATION * Five years of experience in online merchandising managing the brand website for drwhitaker.com helped me to hone my product page and website search results optimization skills.* Optimized website search results and cross-selling opportunities for hundreds of alternative health products.* Five years of experience managing website redesign and e-commerce initiatives at TSA FIELD SERVICES Skilled at collaborating with and influencing distributed stakeholders through remote meetings towards a common goal. From national headquarters offices, served regional field offices by helping them to optimize their use of national digital fundraising systems or corporate partner digital channels to increase revenue and donations. Cystic Fibrosis Foundation, Marriott International and The Salvation Army).