Cathy Spicer

Background

About Cathy Spicer

As a seasoned content marketer and strategist with a diverse background in B2B industries (ranging from manufacturing and healthcare technology to talent management, software platforms, and interior design), I understand the art and science of crafting messages that resonate. With over 23 years of experience at PR Newswire, I bring deep expertise in navigating the evolving PR landscape and leveraging the PESO Model to create integrated, measurable communication strategies. I'm passionate about the power of digital marketing to connect the right message with the right audience at the right time. I see the intersection of sales and marketing not just as a collaboration but as a strategic partnership that drives business growth. Known for my ability to build bridges across teams and disciplines, I thrive in collaborative environments that prioritize strategic thinking and real results. If you're looking to build a communication strategy that goes beyond tactics and generates measurable impact, let's connect.