Cathy Weldon

Background

About Cathy Weldon

I'm a driven digital, social, event, and demand generation leader with experience in both agency and in-house settings.I leverage my strong communications, strategy, and writing skills to bring a unique perspective and skill set to marketing campaigns. With a heavy focus on compelling, well-written, and highly targeted content, I've successfully launched global integrated content-driven campaigns across multiple channels - from the website and blog to print advertisements to billboards- to drive lead generation and brand awareness.I have also planned and executed SEO campaigns, social media, and paid advertising programs ranging from content optimization to social media advertising and influencer engagement. Leveraging some of the industry's leading online marketing tools, I've achieved proven results in increasing organic website and blog traffic for several B2B & B2C clients. I've also built brand social media presence on networks such as Twitter, LinkedIn, Facebook, and Instagram from the ground up. I have extensive experience forecasting, planning, and budgeting for advertising campaigns into the six and seven figure budgets to drive fast, scalable growth.My specialities include leadership, marketing strategy, pipeline & lead generation, conversion optimization, sales enablement, content marketing, project management, inbound marketing, social media, SEO, SEM, PPC, event marketing, syndicate partnerships, and branding.