Catriona Stuart

Background

About Catriona Stuart

Hands-on Digital Content Leader with a passion for crafting impactful experiences that drive engagement, learning, and growth in-product, on a team, or in the market more broadly. Every day I wake up excited about creating innovative solutions that make a difference. As a former New York Times and NBC News journalist with over 15 years of experience in content design, communication strategy, and digital transformation, I lead initiatives that transform "content" into compelling narratives. Just like my early days in journalism, I lead with curiosity and take an approach that centers the human experience in the form of user interviews, customer personas, as well as real-life qualitative and quantitative feedback. I use these data points, as well as best content practices to shape an approach that is humane, scalable, and meets business outcomes. I have a particular specialty in video and audio storytelling, but have led teams of developers, social media specialists, writers, UX designers, graphic designers and photographers. I also maintain a significant hands-on editing practice. You can see more of that work at Highlights of my journey: Transformative Learning Programs: Led initiatives that increased first-session completion and drove significant user engagement to help members learn from prominent wellbeing experts so they can live with greater clarity, purpose and passion. Enterprise Growth Leader: At Courier Newsroom, I worked closely with paid media to grow newsletter subscriptions by 600% and social engagement by 500% so that we could get more people to take the Covid-19 vaccine. Strategic Media Leadership: Spearheaded digital transformation at Thrive Global, aligning content with strategic goals and learning outcomes that formed the backbone of a new SaaS product. Award-Winning Content: Developed and mentored teams to produce Emmy, Webby, and James Beard award winning content. Beyond the professional: I serve on the Board of Directors for Trademark Theater and the Minneapolis Advisory Committee on Housing, contributing to initiatives that drive community well-being. I'm also a consummate foodie. Specialties: Executive leadership, team management, digital media strategy, content strategy, social distribution, monetization strategy, social strategy, vertical video, audience development, RFP response, Agile, project management, reporting, writing, team building, distributed management, news judgment, multimedia production, project management, video editing, scriptwriting, video production.