Cecilia Pedroni

Background

About Cecilia Pedroni

My job is communication, my life is music in every form and substance; I love driving motorcycles, above all if I am the driver and I am in a never-ending movement in all things I do. I deal with communication for over 12 years. After two years of key accounting in ATL and BTL communications projects, I fell in love with the net for its speed and for all opportunities offered by new media. As time passed, after some endowning projects for already defined marketing strategies, I started projecting and developing strategies, social media, mobile, viral campaigns and PR projects dedicated to the net and to online and webzine headlines. I have managed an agency of Digital Communication for 5 years where I followed a team of 15 persons and took care of the construction of digital ecosystems and of online presences for several brands (Tour Operator, Fair & Events, Automotive, Design, Large-Scale Retail Trade, Healthcare, Finance e Banking, Music, Cinema, Home Furnishing). I have followed launching campaigns for lines and products, E-commerce, non conventional marketing and mobile campaigns. All my life and as a vocation I deal with training and digital literacy teaching. As regards training I hold courses and workshops for companies, public administrations, post diploma and pre- and post- degree routes, as regards literacy teaching I can list the Start-up project whose I am Co-Founder and Communication Director (Work Wide Women) and my engage in the Girl Geek Dinners Bologna Team (Non Profit Association). During the last years, I also came back to a great passion : the world of events, travels and of the tourism marketing, from which my projects in collaboration with Bologna Fiere, G&M Network, Happy Minds, Eden Viaggi, Turismo Friuli Venezia Giulia, Visit Trentino, InLiguria, Basilciata Turistica e Can’t Forget Italy come from. Specialties: Project and Client Management in Digital Communication Area, Strategic Communication Planning, Team Leading.