Cecilia Rauek

Background

About Cecilia Rauek

As a seasoned professional with over 22 years of experience, I've navigated various industries, including Consumer Goods and Services, Strategy Consulting, and personal ventures within the E-commerce sector. My passion extends beyond marketing to fostering exceptional customer experiences. I thrive on exploring new ideas, leveraging emerging technologies, and staying attuned to industry trends, tackling complex business challenges with a strategic and analytical mindset, always putting the customer first. Currently, I lead Customer Experience and Retention in Europe at Safetykleen International, an environmental service company. My mission is to cultivate a customer-centric culture by deeply understanding their needs, responding swiftly, and proactively addressing potential pain points. Prior to this role, I spent over 12 years at Procter & Gamble (P&G), holding various Marketing, Sales, Shopper, and Customer Service positions in Spain and Portugal across different categories and channels, including E-commerce. I am action and results-oriented, with strong strategic thinking capabilities, leadership of cross-functional teams, and a driving force for innovation and collaboration. I led multi-brand campaigns and teams in Iberia under the P&G brand for more than 3 years. Additionally, I have over 8 years of experience as a Business Advisor, providing Strategic and Marketing Consulting both as a freelance Advisor and as a Senior Consultant at Roland Berger. My focus has been on helping companies and sectors with strategy, marketing, and sales needs, including product and channel strategy, demand generation strategies, growth marketing plans and execution, and communications and branding. Furthermore, I spent over 5 years as Director & Founder at Playbroks.com, leading an entrepreneurial project focused on ideation and strategy definition of a new toy brand in Spain and Europe, with expansion into other markets. I managed design, production, marketing, and commercialization in B2B, B2C/D2C, and online marketplaces. Industrial Engineering background with an Executive MBA from a global top 10-business school Skills: General Management | Business strategy | Customer Experience | Marketing Strategy | Leadership | Collaboration | Analytics | E-commerce | Digital Marketing | Innovation | New Technologies | Multifunctional team leadership | Consulting | Entrepreneurship | Brand Management | Consumer and shopper understanding | Customer Journey | Digital Transformation | Creativity | Problem solving | Critical thinking | Digital strategy | Communications