Cecilia W.

Background

About Cecilia W.

With an MS in Management of Technology from New York University and a BS in Design and Merchandising from Drexel University, my career has been built at the intersection of data analytics, e-commerce, and business strategy. Currently, I work as a Data Analyst at Free Country, where I analyze sales trends, pricing strategies, and customer behavior to optimize business performance and drive revenue growth. Previously, at LVMH’s Perfumes & Cosmetics division, I conducted e-commerce platform analysis and promotional performance evaluations, helping refine digital strategies for luxury brands. My experience at TikTok and Kuaishou further deepened my expertise in digital marketing, advertising strategies, and consumer insights, enabling me to leverage data for strategic decision-making. Beyond my professional career in analytics and strategy, I am also an ACE-certified personal trainer, having coached 90+ clients over the past two years. I actively train clients during evenings and weekends, combining my passion for fitness with a data-driven approach to optimizing performance and results. This dual expertise in business analytics and personal training aligns with my commitment to continuous growth and high-performance culture. Let’s connect—I’m always open to discussing insights in data analytics, e-commerce strategy, and fitness performance optimization."