Cedric Reyes

Background

About Cedric Reyes

With over 15 years of experience in sales, marketing, and press relations within the amusement and entertainment industry, I have successfully driven revenue growth, developed strategic marketing plans, and built lasting partnerships. Starting my journey at Star City (2006-2016), I handled school and corporate sales accounts, advertising, promotions, social media, and press relations, building a strong foundation in theme park marketing. At Enchanted Kingdom (2016), I expanded my expertise, serving as Executive Director for the Philippine Association of Amusement Parks and Attractions (PhilAAPA) and leading corporate sponsorships. Transitioning into media, I took on the role of Head of Advertising & Promotions at Manila Broadcasting Company-now MBC Media Group (2016-2018), managing nationwide promotions, large-scale client events, and digital marketing initiatives. Most recently, I was part of the startup team at Anjo World Theme Park (2018-2024) as Head of Sales, Marketing & Press Relations, where I played a key role in developing revenue-driven sales strategies, social media planning, and brand positioning for Cebu’s first theme park. Currently, as Integrated Media Marketing Head at MBC Media Group, I support all 6 SBUs, helping drive impactful sales and marketing strategies across diverse platforms and channels. Beyond sales and marketing, I bring expertise in event management, corporate partnerships, and media promotions, with an international perspective gained through IAAPA seminars. Strong collaborations with national tour operators, corporate clients, and local government entities have further strengthened my industry influence. Let’s connect and explore opportunities to create impactful sales and marketing strategies in the amusement, entertainment, and media industries!