Celeste Stofberg

Background

About Celeste Stofberg

About Me: I’m a data-driven Paid Social Marketing Specialist with a strong passion for creativity, performance, and storytelling in the beauty and retail space. I bring a blend of strategic insight and hands-on execution; translating brand goals into campaigns that drive measurable growth and emotional impact. With experience leading cross-platform strategies across Meta, TikTok, and SnapChat, I’ve developed and optimized full-funnel campaigns that deliver tangible results - from awareness to conversion. My expertise spans creative benchmarking, audience testing, and performance analysis, ensuring every ad not only looks beautiful but performs efficiently too. Having partnered closely with global luxury beauty and retail brands, I’ve built a deep understanding of how to balance creative storytelling with data-led decision-making. I thrive at the intersection of creative and analytical - working with cross-functional teams to identify what resonates, refine targeting strategies, and optimize budgets for maximum efficiency and scale. Core Expertise - Paid Social Strategy (Meta, TikTok, Snapchat)- Paid Search Management (Google Ads, Bing Ads)- Creative Performance Analysis & Benchmarking - Cross-Platform Media Planning & Budget Optimization - Full-Funnel Campaign Management - Data & Performance Insights - Audience Targeting, Testing, and Lookalike Development - Stakeholder Communication & Client Collaboration - Beauty and Retail Marketing I’m driven by curiosity, creativity, and collaboration; passionate about building brands that inspire confidence and connection through meaningful digital experiences.