Celestine Tan

Background

About Celestine Tan

As a Strategic Partnerships Executive at Hegen, I lead and execute commercial, employee, and corporate partnerships that enhance the brand's visibility, reach, and value proposition. I also manage the brand's collaterals from design to copywriting, ensuring consistency and quality across all channels. I have a BSc (Hons) in Management and Digital Innovation from the London School of Economics and Political Science (LSE), where I specialized in business processes improvement, strategies, and project management. I also have a keen interest in social and applied psychology and human resources management, which motivates me to contribute to the society and the well-being of others. Previously, I worked as a Junior Strategic Account Lead at Lazada, where I developed and supported category strategies, campaign management, brand consulting, and data analysis for the e-commerce platform. I also completed internships at Love, Bonito and Unigram, where I gained valuable experience in project management, visual merchandising, persona creation, and market and customer research. I have strong skills in brand & project management, strategic partnerships data interpretation, ad hoc analysis, and digital marketing, which enable me to deliver effective and innovative solutions for my partners and clients. I am open to connect with like-minded individuals who share my passion for e-commerce, branding, research, and strategies.