Celia Rudd Chambers

Background

About Celia Rudd Chambers

In 2017, I received a Masters of Science in Marketing at the University of Alabama, a one-year degree program. I studied English literature and geography during my undergraduate, where I learned that I have an unquenchable thirst for knowledge and experiences of the common human story.I have always been a driven person, seeking new knowledge and skills, and this is why I was drawn to enter a career in paid social advertising. This industry and its platforms are ever-evolving and require vigilant self-education and improvement. Since beginning my career in media buying at Hawke Media, I've been able to expand my marketing expertise and interests, finding a clear and decisive path into performance marketing. After having spent several years at digital marketing agencies, I committed a year and a half to working in-house with direct to consumer e-commerce brands within the luxury fashion vertical. My marketing channel knowledge quickly expanded beyond my previous digital marketing experience - taking ownership of affiliate marketing, email & SMS campaigns, direct mail activations, influencer and content partnerships, brand messaging, SEO & organic search rankings, refer-a-friend programs, loyalty tier creation & campaign implementation, bottoms-up forecasting and budgeting, etc. I worked hand-in-hand with the executive, product & tech, merchandising, photo studio, operations, and brand marketing teams to craft data-driven initiatives to drive the business forward.