Celia Tennenbaum

Background

About Celia Tennenbaum

Growth transformation leader. Expertise in Reputation, Performance Marketing, Digital, ABM, Customer Experience and Strategic Partnerships. Proven ability to build brands and maximize ROI at scale. Team leader who thrives in bringing out the best thinking, and building a performance based culture, based on accountability, trust and innovation. Revenue-centric marketing leader that knows how to tell powerful stories and drive profitable buyer journeys - leveraging content, analytics and data. Comfortable owning a P&L as a strong partner to Sales, Product and Finance. Deep experience, and a relentless passion, for innovating across channels, to create cohesive campaigns that builds brands and establish category leadership. Successfully orchestrated market expansion, introduced new products and led successful turnarounds and M&A. Experienced in: • brand positioning and advertising • demand generation(search, display, social, email, direct mail, ABM, content syndication) • field and customer marketing (adoption, up/cross-sell and retention) as well as referral, customer reference and rankings programs • e-commerce site, content and creative optimization by buyer stage • Channel and Alliance Marketing (Master Agents, SIs and Alliance e.g. Salesforce, Microsoft, ServiceNow) • marketing tech stack, predictive modeling and analytics capability to continually test and improve marketing contribution • focusing and managing cross-functional teams, budgets and agency partners globally to maximize contribution and growth • reputation management, industry and analyst relationships My favorite quote as a marketing leader is "If you change the way you look at things, the things you look at change."