Celina Becker

Background

About Celina Becker

Hi, there I'm Celina. I'm a brand manager by day and a digital marketing nerd by passion.My background is in marketing across a pretty wide range of industries - healthcare, IT, law, the arts - which taught me early on that good marketing isn't about the industry. It's about understanding people and finding the right way to reach them.These days I'm especially obsessed with the intersection of data and storytelling. How numbers tell you who to talk to. How creativity determines whether they actually care. And how the digital landscape keeps rewriting the rules faster than most brands can keep up with. I hold a Master's in Marketing from WU Vienna, with an exchange semester at NOVA IMS in Lisbon and I've been adding to that foundation ever since. I write for the girls who are just starting out in marketing and figuring it all out as they go. No thought leadership, no perfect answers - just honest sharing of what I'm learning along the way.If that sounds like you, I'd love to have you here.