Celina Pablo

Background

About Celina Pablo

As the Head of Marketing at Lucinity, I’ve transformed the company from a little-known Icelandic fintech startup into a recognized global brand across Europe and the US. I’ve been hands-on in all areas of marketing, leading initiatives that doubled ARR and tripled the pipeline while cutting marketing costs by 50% through efficient budget optimization and AI-driven tools. From strategy to execution, I’ve successfully managed PR, digital marketing, events, website development, SEO, branding, partnerships, social media, email marketing, and more. I’ve launched three flagship AI products, leading their journey from concept to commercialization, and created viral campaigns that positioned Lucinity as a leader in financial services. I’ve designed and optimized marketing funnels, migrated operations from HubSpot to Salesforce, and built real-time dashboards to align Marketing and Sales efforts seamlessly. My work extends to organizing over 40 global events, including high-profile sponsorships like Money20/20 Europe, and establishing a robust PR function that secured placements in Tier 1–2 publications like the Financial Times and Gartner. Beyond marketing, I’ve taken a lead role in people and culture. I ran our company-wide culture survey, created and implemented an action plan with leadership, and drove employee engagement through Officevibe pulse surveys, onboarding, and exit interviews. I’ve led internal initiatives like Lucinity’s “Fun Squad,” organizing social events to strengthen team connection and morale, and managed events for Pride, Women’s Day, Árshátíð, Fyrirtækjaheimsókn, and Iceland Innovation Week—helping align internal culture with company values. Outside of fintech, I’ve co-founded Iceland’s first Zouk and Lambada dance school, growing a thriving community of over 200 members and teaching 50+ active students. From branding and marketing to operations and customer success, I’ve put my entrepreneurial skills to practice while growing a community in Iceland. Before joining Lucinity, I worked at Accenture as a management consultant, delivering seven large-scale projects in change management, culture, training, communications, and process improvement across industries such as oil & gas, mining, and agriculture. My role involved collaborating with senior executives to design strategies, lead global training initiatives, and execute projects that drove measurable results, including securing a culture strategy project.