Celine Durand

Background

About Celine Durand

With over 20 years of experience in the fast-moving consumer goods (FMCG) industry, I have held Marketing and Commercial Management roles in highly competitive B2B and B2C environments. Since the start of my career, I have been passionate about the industrial world, a sector that, for me, is a true breeding ground for innovation, transformation, and challenges. I particularly appreciate the diversity of issues it presents, whether it's Go-To-Market strategy, partnership development, or process optimization to meet customer needs. I am particularly drawn to companies whose business models are currently impacted by sustainability and transformation challenges, and I am ready to help them navigate through these disruptions to seize new opportunities. I have gained in-depth expertise in strategic and operational marketing, business development, high-value project management, and leading multidisciplinary teams. My experience includes managing profitability, analyzing data to drive performance through KPIs, and product innovation to capture new market opportunities. I have also led the implementation of digital marketing strategies, enhancing brand presence across various channels. These years have allowed me to acquire sharp skills in negotiating with key accounts, developing growth strategies, and creating national and digital marketing plans. I’ve contributed to significant commercial successes, notably increasing revenue in both established and emerging markets. What I bring: In-depth expertise in marketing and commercial strategy for both B2B and B2C markets. The ability to build and lead performance- and sustainability-driven projects. Proven experience in managing and motivating teams to achieve tangible results. An innovative vision to align economic and environmental goals. A commitment to tackling the energy transition challenges and helping companies adopt sustainable models while ensuring their commercial success.#Industry #FMCG