Celso Hisamoto

Background

About Celso Hisamoto

20+ years’ experience in the commercial area, new business, Growth Marketing, traction, project and process development, through agile methodologies, growth mindset and design thinking; Transformational and inclusive leader, focused on high performance and development of people and business (direct team: 60 and indirect: 400). Excellent development and implementation strategy, ongoing training, commercial techniques, B2C, CRM Sales pipeline (customer journey) and conversion funnel, creating and tracking via KPIs and OKRs, according to business guidelines. Consultative/Complex B2B Sales using modern approach tools such as GPCT, ABM and ABX, GO-TO Marketli, Growth Strategies, A/B Testing, Data analytics and metrics. As a Marketing Expert with a focus on GTM, Digital, Experience, and Relationship, I leverage data from the most innovative techniques and tools to conduct market analysis such as ICP, competitive analysis, SWOT, and SOAR. Additionally, I provide a competitive edge and intelligence in developing Business Plans and Value Propositions. Experience in Start Up acceleration, in different stages of growth. Entrepreneurial profile, focused on highly scalable businesses having adaptability and tenacity as personal and professional assets. Developing and implementing projects through strategic vision; excellence in results. Creation of business plans and follow-up of market research and analysis, consolidating the ventures and involving all areas: operation, marketing, commercial, and adm/finance. Oustanding C-Level communication, reporting, negotiations, and planning. International experience: USA and Japan. Business trips to Europe and USA.