Celso Lima
Sales Director - Latam at Fraud Deflect
Based in São Paulo, Brazil
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Seniority
Director
Department
Sales & Business Development
Location
São Paulo
Industry
Financial Services
Company size
40
Contact information
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c•••••••@frauddeflect.com
Phone
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Background
About Celso Lima
Proud to have started my career as a Citibanker. It all started at a trainee desk, where I learned that real sales come from trust, insight, and disciplined execution. With 20+ years across banking, payments, SaaS, insurance, and industrial services, I’ve led sales, marketing, product, and growth teams, owning billion-real P & Ls, driving turnarounds, and consistently delivering double-digit growth. Strong command of frameworks like SPIN, GPCT, BANT, and Challenger Sales, and deep fluency in growth metrics such as MRR, LTV, CAC, ACV, NDR, and NPS. Certified in Management Excellence (Harvard), MBA (Vanderbilt), dual bachelor’s (FGV, Mackenzie), and currently pursuing a CRO postgraduate program at Wharton.
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