Cesar Bentim

Background

About Cesar Bentim

As a Consumer Health Business and Marketing leader, I define my mission as empowering every person to achieve more, through communication and innovation on healthcare. Planning wisely, implementing with focus and reviewing the outcomes. With extensive marketing and commercial experience, over 25 years, I'm prepared to offer a comprehensive knowledge of pharmaceutical business, including portfolio life-cycle management, branding positioning, ability to lead multitasking teams, how to address market issues and the best balance on financials affairs. Taking into account my background as Senior Executive, University Professor and Healthcare Consultant, I’m able to- Oversee and grow the market, consistently identifying revenue opportunities within our established portfolio and managing consistent growth by securing innovations- Identify short and long-term scheduling, budget, and resource needs, including the development and management of an annual budget, profit/loss projections, expenditure spending, and other financial considerations- Work with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally- Manage conception, development, and implementation of business plan and strategies, product concepts, and promotional programs to drive interest and sales, including Prescription, Nutraceuticals and OTC markets, enrolling directions and actions in potential markets- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team and related areas- With past team management experience with over 250 sales people I hold proximity with sales teams to review strategies and tatics, understand challenges, and propose solutions, and to ensure team consistently performs above standard- Fluent English speaking, and basic knowledge in Spanish. Portuguese as native languaqe. Contacts: e-Mail: pbccarlos@uol.com.br WhatsApp:+55 11 98781 9413 Telefone:+351 919 280 435