Cesar Castillo

Background

About Cesar Castillo

I help devise innovative approaches and frameworks for understanding consumer experiences through the socio-cultural lens to uncover hidden pain points, behaviors, and consumption rituals among consumers across various industries. Working at the intersection of consumer insights and experience; I employ my background in cultural anthropology to uncover holistic insights for global multidisciplinary teams primarily in the CPG category. My latest work involves understanding the nuanced perspectives of minorities in the US and the Latin American region; with the aim of decoding hidden perceptions and uncovering opportunities in their unmet needs for multinational clients. My passion lies in inspiring inclusive innovation in all areas of business communication, consumer experience, and product development.