Cesar Wolf

Background

About Cesar Wolf

Professional with extensive experience in the areas of Marketing, Communication and Sales at domestic and multinational companies, including 15 years in a management position- Experience in annual marketing plans, sales plans, media plans, communication campaigns, promotional campaigns, as well as B2B and B2C sales, online marketing, customer service management (SAC), product launch, events, including local and regional conventions, fairs and exhibits, interface with suppliers and budget control- Trade marketing management – relationship programs and retail demand management- Managed promotional and sales, as well as field, active and passive telemarketing teams. Participated in regional and country, company and outsourced teams. Hired service providers as well as each team member. Developed goal plans, motivational campaigns, training and coaching- Product management: sales budget and forecast; monitoring volumes as well as brand, product and customer margins; cost, price and profitability analysis; monitoring the market product mix, market studies and surveys; business plan and communication material- Implemented metric systems for professionals, projects and plans. Development in WEB platforms and MS Office Suite- Profound knowledge of data processing (Access, Word, Excel, PowerPoint, CorelDraw, Outlook, Explorer, Notes, BO, SAP/R3), having developed several projects, including: marketing information system, electronic catalogs, multimedia training, promotion management, CRM system, country management of teams through internet, implementation of Palm TOP, search engines and WEB Sites.