Cesarah Lim

Background

About Cesarah Lim

I am a seasoned Google Ads Certified Expert and Director of Digital Media Buying with a demonstrated history of excelling in the digital advertising industry. My expertise spans a variety of platforms including Google Ads, Facebook, Instagram, DV360, TikTok, Twitter, LinkedIn, Snapchat, and Pinterest, where I have crafted and managed high-impact campaigns for prominent brands such as Gucci, Chanel, Disney, McDonald’s, and more. At Mindshare Philippines and previously at Strike Social, I led diverse teams across APAC, EMEA, and US regions, implementing process improvements that enhanced team performance and campaign results. My strategic approach to media buying and campaign management has successfully driven brand engagement and visibility, notably with Unilever’s AI-driven Beauty Hub Pro. My ability to analyze and interpret data ensures that all media strategies are informed by the latest market trends and consumer insights, optimizing campaign performance and maximizing ROI. I pride myself on my strong communication skills, which help in aligning media strategies with broader business objectives, ensuring cohesive messaging and effective brand promotion. Driven by a strong desire to exceed goals and an unwavering optimism, I am constantly seeking new challenges and learning opportunities to stay ahead in a dynamic industry.