Cevine Tan

Background

About Cevine Tan

A marketing strategist with a rare cross-disciplinary background that blends multimedia design, enterprise sales, product management, B2B IT solutions marketing - now a hands-on digital marketing leader. I started my career in multimedia design, which gave me a strong foundation in visual storytelling and creative thinking. Thereafter I had 16 years of career in B2B marketing - supporting GTM for over 25 enterprise IT brands. 6 years ago, I made a career shift - joined a startup to build a new digital agency from scratch - and we achieving Google Ads Premier Partner in 2024 (top 3% in the industry). We've consistently delivered measurable growth by combining cutting-edge practices - from the latest AI SEO, the new word-of-mouth marketing on Rednote/ Xiaohongshu, to driving full-funnel brand strategies via performance marketing, social, web, email, tele, kol, OOH, programmatic ads etc. My approach is always performance-led, data-backed, and growth-focused. Cumulative Impact - worked on marketing initiatives for over 100 brands - generated over leads and RM 20.4mil revenue (attributed to paid ads, telemarketing, email marketing, event marketing, etc)- managed projects for diverse industries, and varied campaign objectives - Leads Gen, Rebranding, Digital Launch, eCommerce Revenue, Social Engagements, etc. Notable Achievements * 400% growth in revenue,* growth in customer database,* 500 leads p/month per client business,* 242% growth in Facebook followers,* growth in e-Commerce revenue,* 300% improvement in ROAS * 1733% growth in Lazada store followers,* produced a 100pax cybersecurity conference for IT professionals, secured 8 IT sponsors, delivered over 25 sales leads - within 2 months, with 90% in-house resource. Curiosity keeps me learning. Creativity fuels my passion to create. After all these years, I am still in love with marketing. If you share the same spark - let's connect and exchange ideas!