Cha Spruce

Background

About Cha Spruce

Cha Lanae Spruce is a social marketing mastermind with over 16 years of experience turning brands into cultural powerhouses on the Internet. Known for crafting campaigns that don’t just capture attention but demand participation, they’ve worked with some of the biggest names in the game—DoorDash, Facebook, Google, Instagram, Spotify, Target, Visa, WNBA, and more. If it’s online and it’s trending, Cha probably had a hand in it.Their knack for culturally resonant storytelling has racked up billions (yes, billions) in earned media impressions and social engagements, and their trophy case includes shiny hardware from D & AD (Yellow Pencil for Direct, Integrated), the Dan Wieden Titanium Lion Grand Prix, and The One Show Best of Discipline Pencil for both Social Media and Integrated. Oh, and did we mention their high school put them in the Hall of Fame?Cha’s internet savvy has caught the eye of ADWEEK, DigiDay, Teen Vogue, The New York Times, and The Washington Post.Currently crushing it as Executive Creative Director, Earned at Ogilvy New York, they previously launched Wieden+Kennedy Portland’s internal social-first creative studio—BODEGA—and directed the real-time social newsroom at iOne Digital. Before all that? They helped the Smithsonian’s National Museum of African American History and Culture dominate the arts and culture digital scene.Offline, you’ll find Cha traveling with their wife, Chef Bee, hunting for overpriced collectibles, or moonlighting as a food critic.Thank you, ChatGPT.