Chad Bower
Consultant at Modusoptimum
Based in Austin, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Austin
Industry
Advertising Services
Company size
1 to 10
Contact information
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c•••••••@modusoptimum.com
Phone
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Background
About Chad Bower
A marketing executive with over 14 years of B2B experience leading marketing teams in growth, ABM, performance, campaigns, operations, martech & salestech ecosystems, demand-generation, partners/channel marketing and marketing rev-ops. I’ve built and led strategies for start-ups, putting in place the infrastructure and GTM plans that supported double-digit revenue growth plans. As a consultant, both independent and under management, I worked with enterprise organization and leadership to standup scalable marketing teams and systems, putting in-place Agile Methodologies, SiriusDecisions Demand Unit Waterfall and tools that allow for self-service support. I've led the strategic overhaul of our programs, process, systems and GTM plans to align the changes in market priorities with our internal teams and technology. My proudest achievement is the growth I’ve seen in the teams I’ve managed. I am passionate about developing, mentoring, and nurturing future leader.
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