Chad Frederick Gilbert

Background

About Chad Frederick Gilbert

As one of the founding architects behind NP Digital's award-winning content marketing offering, I bring a potent blend of creativity, empathy, and technical savvy to the digital space. With digital marketing and web content strategy skills honed over a decade, I specialize in data-driven storytelling, scalable content production, and digital public relations (DPR) campaigns that break boundaries. In an era where AI-generated content threatens to drown out authentic voices, my team and I at NP Digital stand out by producing authoritative, newsworthy content that sings amongst the noise. Our scalable content production and DPR approach has become the gold standard for leading Fortune 500 brands, including Adobe, Western Union, Diageo, Levi's, T-Mobile, and Kraft. My philosophy is simple yet powerful: Every data point tells a story, every brand has a unique voice, and every audience deserves content that speaks directly to them. This belief drives me to innovate and push the boundaries of content marketing constantly. From conceptualizing viral campaigns that garner millions of views to developing content strategies in an AI-driven world, my work doesn't just follow trends—it sets them. Top five Leadership Strengths and Competencies: Empathy, Communication, Compassion, Influence and Consistency *10+ years experience in digital/web content strategy, production, management, and promotion (social + public relations)*7 years of people management experience (including managing managers). Strong team management skills with experience in hiring, and developing top talent. Grew NP Digital Content Marketing team from 1 to 40+ FTEs in 5 years.*7 years of resource management and demonstrated success in delivering process efficiency/cost efficiency *Ability to create an inclusive and diverse working environment that fosters collaboration and positive intent (check out some of my recommendations below!)*Experience and adaptability for leading a team in times of high levels of change #changemanagement *Advanced knowledge of workforce management and resource management techniques *Outstanding communication skills and a high level of business acuity Check out some of my recent articles and webinars:*HubSpot: https://blog.hubspot.com/marketing/google-eeat-update/*Search Engine Land: https://searchengineland.com/the-truth-behind-ai-checkers-a-cautionary-tale-446856 *Neil Patel: https://neilpatel.com/blog/content-marketing-trend-foresight/*Webinar: https://advanced.npdigital.com/ai-marketing-trends-on-demand-webinar/