Chad Koehler

Background

About Chad Koehler

Experienced Executive | E-commerce & DTC Strategy Expert | Amazon & Brand Growth Leader Accomplished executive with over 25 years of success driving growth in the gaming, interactive, consumer electronics industries, CPG and outdoor products with a strong focus on Direct-to-Consumer (DTC) channels and Amazon Marketplace. Skilled in developing and executing strategies that scale brands, enhance customer experiences, and increase revenue both on and off Amazon. Proven expertise in start-ups or established brands; Business Development, Go-to-Market Strategy, Brand Development, E-commerce Operations, and Digital Marketing, with a deep understanding of the dynamics of DTC and Amazon's ever-evolving platform. Adept at building high-performing teams, forging strategic partnerships, and guiding brands through competitive, high-growth environments. Key strengths include: Amazon & DTC Strategy: Over 20 years of experience optimizing brand presence and sales performance on Amazon and other DTC platforms. Expertise in product listings, Amazon SEO, PPC advertising, and content optimization to drive visibility, sales, and customer loyalty. Revenue Growth & Brand Expansion: Successfully scaled brands in both the Amazon marketplace and DTC channels, leveraging data-driven insights, targeted digital marketing, asset development, content strategies and performance optimization to achieve significant growth. Full-Funnel E-commerce Optimization: Managed end-to-end e-commerce operations, including inventory management, fulfillment strategies, customer service, and experience optimization, to improve efficiency and profitability. Cross-Channel Marketing & Sales: Expertise in aligning marketing strategies combined with the right creative assets across Amazon, DTC, and other retail channels to create a unified brand presence, drive customer acquisition, and increase conversion rates. Strategic Partnerships & Collaboration: Built and nurtured key relationships with suppliers, vendors, and industry stakeholders, resulting in better terms, greater efficiency, and enhanced market reach. Customer-Centric Focus: Focused on driving customer engagement and loyalty by leveraging data analytics, optimizing the buyer journey, and improving product offerings for both Amazon and DTC customers.