Chad Lang

Background

About Chad Lang

As a Marketing Management professional with over 23 years of cross-functional leadership in both small and large firms, I have experience in Entrepreneurship, Sales Enablement, Marketing, Customer Facing and Creative. Focused, detail-oriented, and driven team leader who excels at product strategy, business readiness, product launch, and product marketing. Being given the opportunity to manage print operations for over 6+ years enabled me to learn and appreciate the many facets of how print production processes (or lackthereof) work from start to finish. These are valuable tools that have given me a well-rounded edge to my marketing/sales knowledge and will continue to help with future endeavors. Making the jump back into Direct Mail Marketing/Sales, given my many years of training/educating brokers/owners on how to effectively utilize direct mail campaigns was an easy and much desired change! I believe 100% in the "practice what you preach" approach and have been very successful myself, making my experiences a true case study that is easily shared and taught. With the inclusion of powerful omnichannel marketing technologies, direct response marketing has added an additional layer to what is already a must for businesses to grow their leads and achieve higher ROMI. My expertise in Adobe CS (Photoshop, InDesign, Dreamweaver, Flash, Illustrator), Quark & SmartSketch Auto-CAD has allowed me the ability to create award winning marketing media materials such as customer-facing sales collateral, flyers, brochures, presentations, direct mail, ads web design and video. This included all text content and visual layout. Lead multiple customer prospect engagements to both qualify customer for the appropriate solution, and understand the scope of their requirements within my team and Product Management.