Chad Mizee

Background

About Chad Mizee

I'm an innovative business leader with a remarkable record of steering global and US media and marketing capabilities to fuel performance of $1B+ investment across powerhouse brands like Neutrogena, Tylenol, Aveeno, and Listerine. My expertise is focused at the intersection of media, creative, and technology, building modern marketing systems that drive mental and physical availability across channels and markets. I'm known for simplifying complexity, enabling large-scale innovation, and aligning C-suite vision with frontline execution to maximize effectiveness, efficiency, and ROI. I'm passionate about unlocking new growth through data-driven decision making, agile operations, and next-generation marketing capabilities. Specifically, I’ve led global and U.S. media investment and strategy across Johnson & Johnson ($1.5B+) and Kenvue ($1B+), overseeing everything from agency partnerships to full-funnel communications—from briefing to campaign performance optimization. By delivering scalable marketing and media transformation across processes, technology, governance, metrics and training, as well as markets and brands, I've consistently been able to improve the efficiency and effectiveness of global brand strategy and local execution. Key Achievements: • Media ROI Improvement: Drove a robust, ROI-based remuneration and capability model that yielded improved media ROI each of the last 5 consecutive years globally, and by more than 50% in total. • Brand-Building Framework: Co-led the development of the brand-building framework, an EBI-informed approach called “Science of Brand Growth,” leading the practical application of creating mental availability. • Global Agency Model: Initiated and redesigned the global agency model, bringing together global brand stewardship under a select roster and a global content factory to streamline production, ramp generative AI, and create cost savings and global brand consistency. • Martech Capabilities: With IT, delivered globally consistent workflows, DAM and copy review technology and processes, updated PIM capabilities and transitioned all websites to a common stack. Core competencies include: • Integrated Marketing Strategy & Brand Building • Media Investment, X-Channel Planning, & Optimization • ROI Analytics & Attribution • Martech & Data Enablement & Automation • Agency Ecosystems & Partner Management • Content Production, eCommerce Flywheels, & Digital Shelf • HCP Omnichannel Planning, Execution & Measurement • End-to-End Marketing Capability Development • Change Management & Executive Storytelling