Chanaka Edirisooriya

Background

About Chanaka Edirisooriya

As the Head of Branding & Marketing at FRANK & ARLO, I lead the development and execution of branding and business strategies for a fast-growing online fashion retailer. With over 20 years of experience in strategic planning and brand marketing across diverse industries and markets, I bring a wealth of knowledge and insights to create and position products and promotions that resonate with customers and drive growth. I have worked with global companies and consultants in various roles, such as Country Manager at DuPont, Senior Manager at Touchscreens Melbourne, and as a Consultant at OPtim IT Solutions, where I collaborated with the board of directors, web developers, digital marketing agencies, and other stakeholders to deliver innovative and effective marketing campaigns and solutions. I am professionally qualified with an MBA, a B.Sc. in Marketing Management, and a Post Graduate Diploma in Marketing Management from the Chartered Institute of Marketing, UK. I have also been recognized with awards for business development and brand excellence. I am passionate about creating and communicating compelling brand stories that inspire and engage customers and partners.