Chanchal Dubey

Background

About Chanchal Dubey

Marketing Leader driving growth for India’s biggest media brands | 14+ Years in Media, Branding & Communications I’m a marketing leader with 14+ years of building and amplifying some of India’s most influential media brands. As General Manager – Marketing at Aaj Tak, I drive multi-platform campaigns that boost audience engagement, strengthen market leadership, and deliver business growth. From B2C & B2B integrated campaigns across TV, digital, print, outdoor, and social—to leading marquee IPs like Sahitya Aaj Tak and Agenda Aaj Tak—I have a proven record of turning creative ideas into growth engines. My expertise spans brand positioning, content-led storytelling, event/IP marketing, trade PR, and strategic partnerships that generate revenue and elevate brand recall. My journey spans The Indian Express, ThePrint, Hindustan Times, and TV Today Network, where I’ve led campaigns that reached millions. Passionate about marketing that connects deeply with audiences, I believe the best campaigns blend data, creativity, and cultural insight to deliver lasting impact. Specialties: Brand Marketing • Integrated Campaigns • Event/IP Marketing • Trade PR • Stakeholder Engagement • Revenue Collaboration • Creative Direction • Media Partnerships • Cross-Functional Leadership