Chao Deng

Background

About Chao Deng

As a Project manager and Business Development professional at T-ART, I have developed deep expertise in TikTok’s ecosystem, including content strategy, influencer marketing, and live commerce. My role involves not only acquiring and onboarding brands and merchants but also designing tailored business models and pricing strategies to maximize their success on the platform. With a strong background in social e-commerce, I specialize in leveraging influencer partnerships, campaign execution, and data-driven strategies to enhance brand visibility and sales performance. I have successfully led multiple cross-functional projects, coordinating internal teams and external stakeholders to ensure seamless execution. My portfolio includes collaborations with leading brands such as Unilever and Pears, where I have played a key role in their TikTok live-streaming initiatives and official account operations. Passionate about the evolving landscape of digital commerce, I continuously explore innovative ways to drive growth and engagement for my partners. Let’s connect and discuss how social commerce can shape the future of brand success!