Charanjeet Kaur

Background

About Charanjeet Kaur

Ideation & Execution Involvement in ATL as well as BTL campaigns with HO marketing functions for "Central" in-store as well as outdoor branding activities • New Store Launch & Creating innovative strategy to engage with customers for launch • Analysing and recommending ways to increase traffic & conversion. • Driving maximum set of new customer for the Central Loyalty Program • Managing tie ups with internal & external brands as partners to gain sponsorships on a PAN India level for every promotions & events • Organizing merchandise photo shoots to incorporate into in-store visuals & marketing collaterals for the brand CENTRAL • Conceptualizing, Organizing & Executing Fashion Shows for new collection launch for brand CENTRAL • Monitor, review and analysis of brand promotions & all marketing activities • Working as a bridge between company and creative agencies • Responsible of increasing the effectiveness of the campaigns by analyzing them, sharing the feedback and ensuring the same gets implemented • Designing and developing internal campaigns to motivate sales force • Designing and executing contest for sales as well as non-sales staffs • Vendor management