Charles Edwards

Background

About Charles Edwards

Since 2004, I have been instrumental in implementing mobile strategies, evaluating mobile technologies for campaign integration, ROI analytics and creating new and cutting edge mobile campaigns for clients like Masterfoods and the Skittles and Starburst brands, Anheuser-Busch, Becks Beer, Conde Nast, Warner Bros. and 20th Century Fox to name a few. I've worked with most of America's top advertising agencies, transferring ideas to action. Agencies like AKQA, BBDO, Ogilvy, Goodby, Silverstein & Partners, Ryan Partnership, Publicis, Digitas, Tracy Locke and others looked to me for strategic guidance and in turn, I've made them look good to their clients. I've have created strategies and implemented campaigns across all types of mobile technologies including SMS, MMS, Apps, Mobile websites, LBS, IVR and more. I bring to the table what every company needs for their mobile approach; a hands-on knowledge of the mobile lifecycle landscape, strategic acumen and an out of the box creative approach tempered with a practical what-will-work methodology. My expertise in the space and can-do attitude rounds out my 360 degree approach. At the end of the day you'll be judged on the delivery: The Who, What, Where and When. and of course, the Wow! Specialties: MS Office, Visio, MS Project, Flash, Java, JavaScript, HTML, CSS, XML, XSLT, SMS, MMS, WAP push, XHTML, Mobile web, J2ME, Android, Cocoa (objective C), IVR, VR, video, LBS, Augmented Reality, Location Based Services, QR codes, Bluetooth, image recognition, Ruby on Rails, short code and long codes