Charles Freeman
SVP - Director of Marketing and Client Experience Officer at Academy Bank
Based in Overland Park, United States
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Seniority
Vp
Department
Other
Location
Overland Park
Industry
Banking
Company size
577
Contact information
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c•••••••@academybank.com
Phone
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Background
About Charles Freeman
At its core, Marketing and CX is about listening. I love listening to clients to better understand their needs and wants and developing solutions to meet them. With 25+ years of experience, I am a results driven executive with a record of success in building performance driven marketing campaigns driving multi-million dollar sales growth while working with internal clients to drive business objectives. This has been done while building a CX discipline that has increased NPS scores from the low 20's to the upper 50's while reducing the bank's overall cost to serve. This has been done by leading the digital transformation of bank service including the implementation of chat, AI bots, video banking and other "self service" tools. Building something new has allowed me to be a manager with an entrepreneurial bent.
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