Chas Cooper

Background

About Chas Cooper

Chas Cooper is an experienced high-tech executive with a strong background in SaaS, marketing agencies, Digital Marketing, Content Marketing and Product Marketing. As CEO of Luminos, Chas invests in small SaaS businesses with solid fundamentals. As CEO of Cooper, Chas founded and grew the marketing agency to become the premier SEO agency for technology companies. As CEO of Rising Star Reviews, Chas founded and grew the SaaS business to profitability and acquisition. As Meltwater's head of Marketing, Chas led all marketing initiatives worldwide, including the company's social media, SEO/SEM, web presence, digital marketing, content marketing and multilingual digital marketing in 12 languages. As Xignite's VP, Product Management, Chas marketed over 50 cloud service products serving customers in over 40 countries. Chas also managed an enterprise PaaS and SaaS web platform product used by the largest names in the financial services industry, including NASDAQ, NYSE, and The CME Group. The SaaS platform product provided these enterprise customers with out-of-the-box digital marketing best practices for their own market data cloud services, including features for best-in-class SEO, self service freemium offerings, and inbound B2B lead generation. As Clear Crown's Founder and VP, Marketing, Chas started the company and grew it from inception to profitability. Chas drove all marketing initiatives, including digital marketing and SEM, to drive revenue and achieve profitability within 3 years. In prior roles, Chas held prominent Marketing and Product Marketing roles in Silicon Valley software startups, helping them achieve product/market fit, drive early marketing, generate initial revenue, and grow average deal sizes up to seven figures. Career Highlights- SaaS Marketing executive with strong background in Digital Marketing, Content Marketing and Product Marketing - Marketed and managed enterprise software, SaaS, cloud APIs and consumer software products - Grew several startups from 0 customers to product/market fit and beyond - Achieved product superiority consistently, winning industry awards at multiple companies Specialties: Marketing, Digital Marketing, Content Marketing, PPC, SEO, SEM, Social Media, Product Marketing, Product Management, SaaS, PaaS, Internet, Cloud API