Chay Lee

Background

About Chay Lee

thechaylee.com Hi, I’m Chay, a cross-media producer, director, agency leader, and hands-on creative with rich expertise and a unique journalistic style developed from years of crafting compelling stories, building viral audiences, and collaborating with A-list celebrities & brands to develop content that garners awards, acclaim, and millions of views. Across my career, I’ve had the pleasure of creating content for a wide variety of brands, networks, and platforms like: Accenture • Adidas • Airbnb • BET • Burlington Coat Factory • Chevrolet • Coca-Cola • Gatorade • Google • L'Oréal • Maxim • Mike and Ike • MTV • New Amsterdam Vodka • OshKosh B'Gosh • P&G • STōK Cold Brew Coffee • TD Bank • Tide • TikTok • Travelers • VH1 These experiences include: • Building & co-leading an in-house, award-winning content studio within TBWA\Chait\Day focused on proactively & dynamically mixing strategy, data, and journalism to turn cultural blur into business opportunity. • Producing hundreds of music & pop culture-focused television segments & packages. • Harnessing journalistic sensibilities to find colorful characters and fully express culturally relevant, engaging stories & interviews. • Serving as a collaborator in television writers' rooms. • As I seek out my next full-time adventure, I am actively applying my expertise on a consulting basis while taking a comedic spin on breaking down the news of the day on TikTok & Instagram and shining a spotlight on the magic, creativity, and pure excellence of Black culture on YouTube. ABOVE ALL: I am an impeccable relationship builder with expansive industry experience and expertise as a journalist, content creator, and agency executive. I bring the best out in cross-functional teams, drive KPI results, and deliver consistent, repeatable success. Don’t hesitate to reach out If I can help your cause. EXPERTISE: ORIGINAL/BRANDED CONTENT CREATION Short & Long-Form Content for Social Media • Branded Content • Commercials • Scripted/Unscripted Storytelling • Documentaries • Event Coverage • Live Events & Specials • Corporate Videos • Podcast Development • PSAs • Web Series • VR PRODUCTION & STUDIO MANAGEMENT Building Quick Turnaround, Deadline-Driven Content Pipelines • Development • Creative Direction • Extensive Studio, Field, & Post Experience • Scope & Resource Planning • Budget & Timeline Management • Pitching & Winning Business • Capability & Culture Scaling CROSS-FUNCTIONAL TEAM LEADERSHIP Building, Leading, & Mentoring Teams • Strategic Consulting & Thought Leadership • Internal & External Partner Management