Chellie Thompson

Background

About Chellie Thompson

Sales have been a part of my professional life for 25 years - leading to a rewarding career filled with many great relationships. When I graduated from college, I didn’t anticipate a career in sales. I wanted to manage my own business, but the opportunity to use both my management and real estate degrees and work in property management was too appealing to pass-up. Little did I know this position would set in motion an exciting and lifelong career in sales. Property leasing experience led to corporate retreat sales then, on to tradeshow and sponsorship sales at the Texas Society of Architects. It was there I found my niche in the association industry; selling out the annual tradeshow six years running and implementing a successful sponsorship program. I worked with customers across the state and country—it didn’t matter if I could meet them face-to-face or if all communication was via phone or email, each customer received the same level of personalized service leading to strong business relationships. The opportunity to pursue my own business surfaced in 2008 when I transitioned to an independent contractor position for the Society’s bimonthly publication, Texas Architect, further expanding my sales experience into print advertising. I was responsible for marketing each issue, selling ad space, and working with each advertiser to ensure the finished product met expectations. I credit my sales success to an understanding that a great product coupled with excellent customer service results in happy, repeat customers and a solid customer base that generates new sales leads. I cofounded Monarch Media in 2011 and continue to bring extensive expertise in marketing, advertising sales, tradeshow sales, sponsorship consulting, fundraising management, customer service and revenue administration and reporting, as well as development of strategic revenue-generation plans. Through Monarch, I successfully implement and grown non-dues revenue for both local and state associations.