Chen Yue

Background

About Chen Yue

Senior in CPG and Retail, with deep expertise in commercial strategy, category development, and in-store execution across pharmacy, beauty, and mass market. Demonstrated success accelerating sales across digital and physical environments—including marketplace Amazon, DTC ecommerce, retailer, and international distributors. Growth initiatives have resulted in significant business impact and industry recognition through multiple awards. Retail development is approached holistically, aligning online acceleration with sell-out through integrated omnichannel strategies and cross-functional collaboration. International business growth has been achieved through ecommerce, distributor partnerships, and expansion into new markets across Europe, Americas, and Asia, & : Leading a team of 15, across B2C and B2B segments, with full responsibility for the management and performance of own ecommerce alongside other digital assets. Oversight includes Own Media (SEO, content, email marketing, growth hacking), Earned Media (influencer, blogger, brand advocate programs), and Paid Media (SEM, social media marketing, programmatic, affiliates, branded content). Digital strategy is seamlessly integrated with B2B sales execution through coordinated initiatives with retail B2B2C channel, and international distributor, delivering 360° brand activation and measurable revenue growth. & : Strategic decisions are grounded in customer feedback through a VoC program, enabling improvements across product development, marketing, operations, and service. Marketing campaigns are deployed at both national and international levels, balancing brand consistency with local market needs. Global scope includes execution in different regions, adapting go-to-market strategies to diverse commercial and cultural contexts: Trilingual professional recognized for excellence in retail strategy, sales, and branding. Recipient of both individual and team awards across categories such as marketing, beauty, PR, influencer, ecommerce, sustainability, marketplace, and international business, including- Gold – Best Rising Executive, Marketplaces Awards Spain - Bronze – Best Ecommerce Executive, Ecommerce Awards Spain - 2nd Place – Best Digital Executive in the Beauty Spain - Third Prize – Best Beauty Communicator in Beauty Spain