Cheng Yang

Background

About Cheng Yang

Having 4+ years of experience managing up to 6 TV advertising inventories. Concentrate on placing advertising in the best spot that drives campaigns performance that leads clients incentive to return booking and increase their spending with us. A strong mindset of collaborating with multiple Account Executives for building strategies to drive revenue upwards. Acted as a point of contact for clients, sales team, ad operation, and TV network traffics that handled numerous requests, problem-solving, billings, and campaigns revisions before deadlines. Progressed in the daily fast-paced environment and capable of meeting client expectations and building team collaborations. Proficient with Microsoft Office, particularly Excel, with over 8 years of work experience including using the formula of VLOOKUP, INDEX/MATCH, IFERROR, COUNTIFS, and Pivot Table. Have a strong work ethic and a passion for innovation. Passionate about what I do. The same goes when it comes to digital! Obtained a handful of digital certificates that includes Programmatic Advertising Foundations, Google Ads Display, Google Analytics, Artificial Intelligence for Marketing, and The Trade Desk Edge Academy Certified: Marketing Foundations and Data-Driven Planning.